Design For Good 

Design For Good

July 19, 2015 · Computerized Graphic Design ·  Photoshop ·  Communication Design

zooBusAd

zooFlyers

These are two examples of a campaign that would promote membership at the Virginia Zoo. Public transportation (city buses, the Tide and the Wave) in Norfolk and Virginia Beach would feature large ads to reach locals as well as tourists. This ad can have many forms that would be similar in order to reach a large target audience. Animals featured in the ads would be interchangeable so that new tag lines can be created. (“Membership hits the spot”-giraffe, “Membership-have you ‘herd’ how great it is?”-elephants, bongos, herding animals, “Membership- more fun than a barrel of monkeys”-monkeys) Spring is also the time when school age children take school field trips to the zoo so flyers would be given to the children that visit with their school. The flyers would coordinate with the public transportation ads in color, font and theme and contain membership information and an activity for the child to keep (animal ears or an animal mask they can cut out and wear.)